Ellys Directory is coming up on its one year anniversary having been registered in January of 2012. The first thing that catches my eye are all the banners, so there is indication the site is well monetized already. And "indication" is important! If I were a potential advertiser wanting banner space, seeing that other sites are using the banner ads makes me wonder what makes Ellys Directory so special! I will leave that up to you to decide but remember that in marketing that creating a feeling of popularity can certainly bring about action in the form of purchases.
I'm not entirely happy with the content of the site. I do understand that people buy link reviews and this is part of the business structure, but I sure would like to see more "indication" that if I click deeper into the site that I will find something worthwhile. As I look at the latest articles and featured links on the homepage I don't feel drawn to click deeper. Not to say that you would want to cut off a method of monetization, but there may be some ways to feature great content in addition to this so the site is stickier and you can start to optimize inner pages for traffic an rankings.
No comments:
Post a Comment